Entrepreneurs clearly understand the role Search Engine Optimization (SEO) plays in helping the3ir businesses grow. However, as time goes, new tricks and tips must be learned and incorporated. We must all stay alert for the most current trends and changes taking place in the SEO world. Below are tips and tricks for the year 2013, they will definitely keep you ahead of the rest.
Â· Off page optimization
1. Maximize the use of social networking sites
Currently google puts social media links into consideration when ranking your website. Using these sites also increases traffic to your blog tremendously. Make good use of sites like Facebook, twitter, LinkedIn and google+. Just focus on your presence in the social media and create useful engaging content for your audience.
2. Create quality backlinks
The penguin update released in 2012 is on the lookout for those participating in creating unrelated links, keyword stuffing and duplicated content. Adopt unique methods of generating backlinks. The amount of incoming links to your site will show how popular it is. Use authority guest posts, forums and comments to create backlinks. In addition you could also make use of Facebook shares, comments and tweets.
Â· Keyword analysis trend and use of secondary keywords
3. Strategize your keywords
Keyword strategy is another trend coming up in 2013. Remember keyword optimization is equally important for your web rankings. This is more like doing the same thing but in a new way. You can easily strategize your keywords by using tools from www.keywordspy.com or www.spyfu.com.
4. Look for competing keywords
Keyword competition will determine how easy or tough it will be to have your keywords ranked. Use keyword competition analysis tools like Traffic Travis. It is always important to check for competing keywords, so that you know what action to take.
5. Maintain a 2-4% keyword density
Ensure you do not over use your keywords, or else you will be accused of keyword stuffing. This requires that you repeat your words between two to three times in every 100 words.
6. Optimize HTML tags with keywords
Drupal, WordPress and blogger are great content management services available to help you undertake HTML optimization. These will ensure you strike a balance in the ratio of tags to that of content. The higher the ratio the better.
7. Use Meta tags and description
The Meta description should be very concise not going beyond 157 characters. Take this very serious since search engines rely on your Meta description to comprehend and rank your content.
8. Have reasonable length for your content
Always aim at giving quality, lengthy and useful content. Things such as images and bullet points give more clarity to your content. According to google specifications content should be a minimum of 300 words.
9. Track your keywords
This is necessary to help you know how much your efforts are paying off. There are various keyword tracking tools available online, actually some are even free. With tracking tools like whatsmyserp.com you will identify the areas you need to adjust on.
10. Make use of google analytics
Google analytics enables you to measure traffic and identify traffic sources. In addition you will be able to track your videos, and social media performance.
SEO is getting more and more interesting. It is important that as a blogger you remain updated on the most recent trends.
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