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Promoting your business through tangible products has always been a favorable marketing strategy. There are numerous ways of spreading the word of your firm to the world around you and you have to decide which one to choose, on the basis of your budget and target audience. There is one general human trait that can help you determine what path to take on the way to marketing success – people like free things and you should always keep that one in mind.

Many times have we witnessed savage clashes among customers in large shopping centers, in which people literally tread on each other to reach the product that is given for free. No matter how useless or unnecessary some goods are, buyers will somehow find a place for them in their already overcrowded homes if they do not have to pay for them. Following that thread, the first step you will take is attracting people to your brand or company via free
promotional materials.

It is really important to decide who your target audience is, which depends on the type of the business you run. If your products or services aim at middle-aged people, think about the basic needs of such people. Men in their 40s and 50s always need ordinary everyday T-shirts when they work something outside or when they go for a drink with their mates. For instance, if you have opened a family brewery in the neighborhood with an en suite pub and you want attract middle-aged men to your place, it would be wise to give away a couple of dozens of T-shirts to random men and they could also be given some coupons for free drinks. That way they will come to your place for a free drink and stay for a few more and at the same time promote your place on the way to the pub.

On the hand, if your targets are women in their 40s and 50s, you have to know what they are interested in. Nowadays, there are many part-time make-up sellers and some of them do really well. How do they do that? Well, first they agitate in favor of their work. It is essential to acquire first couple of clients. It is usually done by some guerilla marketing, such as handing out leaflets in post boxes or offering companies their products. When you have won the attention of several clients, they can become your promoters. In case of the make-up business, you can award your loyal buyers with promotional purses, T-shirts or stickers with the name of the brand you sell.

These are only some examples of an appropriate promotional campaign for your newly launched or already established business. Do not forget that apart from free things, people also functional products close to their everyday needs.

Latest Activity: Sep 24, 2013 at 4:41 AM

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